The Growing Demand for Energy Supplements: Trends and Insights for 2025
In the wake of the COVID-19 pandemic, consumers are increasingly turning to vitamin-rich supplements to bolster their immune systems, leading to a surge in demand for energy supplements fortified with vitamin C, D, and zinc. This article delves into the growing popularity of vitamin C-rich energy drinks, their impact on the energy supplements market, and emerging trends shaping the industry.
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Key Players and Market Developments
• PepsiCo, Inc.
• Glanbia plc
• GNC Holdings Inc.
• Monster Beverage Corporation
• Herbalife Nutrition Ltd.
• Amway Melaleuca Inc.
• Forever Living
• AdvoCare
• USANA Health Sciences, Inc.
• Young Living Essential Oils
• Vitaco Health Limited
• DoTerra International, LLC
• Nature's Sunshine Products, Inc.
• Red Bull
• Herbaland
• Seattle Gummy Company
• GU Energy Labs, etc.
Consumer Shift towards Immune-Boosting
Supplements:
With mounting evidence suggesting the potential benefits of vitamins in
enhancing immunity, consumers are seeking out energy supplements containing
vitamin C, D, and zinc to protect themselves against the novel coronavirus.
High-risk individuals, particularly those deficient in vitamin D, are
increasingly recognizing the importance of supplementation in reducing their
susceptibility to COVID-19.
Rising Popularity of Vitamin C-Rich
Energy Drinks:
Energy supplements fortified with vitamin C are gaining traction among
health-conscious consumers, particularly those focused on weight management and
mood enhancement. Manufacturers are innovating with blends of ingredients such
as green coffee beans and L-carnitine to create energy rich in antioxidants,
appealing to consumers seeking to uplift their mood and prevent fatigue.
Focus on Natural Ingredients and
Gut-Friendly Formulations:
Manufacturers are prioritizing the use of natural ingredients and botanical
infusions in energy supplements, catering to the growing demand for clean label
products. Energy gels enriched with cassava, honey, and pea protein are gaining
traction in sports nutrition, offering consumers a gut-friendly alternative for
endurance and performance enhancement.
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